Year in Monzo shows you insights into how you spent, saved and shared money with friends. We wanted to create an experience that felt personal, but could scale to millions of users. An experience that gave people positive and shareable insights into their money, without being overly judgemental or creepy.
Lots of new customers were contacting us with questions about their cards. I wrote some in-app reminders to tell people when their card was on the way, and nudged them to activate it when it arrived. Customer queries about card delivery dropped 39% and calls dropped 50%. And card activations increased 19%.
Borrowing money is traditionally a stressful experience, with the industry’s hidden fees, sneaky terms and jargon-filled communication.